While online shopping for lifestyle goods is very common these days, the one area which is yet to be explored totally is the online grocery space. Online grocery retail industry is one of the emerging markets in India. Though initially it did not attract much interest from ecommerce giants as well as venture capitalists, the launch of couple of online grocery stores has triggered a new interest in this space.
The latest big guns to enter the sphere of online grocery shopping are the global ecommerce giant Amazon and the Indian multinational conglomerate - Tata Group. Amazon has launched an express delivery platform in partnership with mom-and-pop stores called ‘KiranaNow’. With this service Amazon aims to provide to its customers instant and convenient access to their everyday needs right from their mobile phone. Also this move of Amazon will empower the local kirana stores with tools and technology to transform their growth in the digital economy.
The deliveries will be done via Amazon Transportation Service Private Limited, which is Amazon’s own logistics unit. Besides delivery boys of kirana stores as well as third party vendors will be also come into the scene. At present the ‘KiranaNow’ service has been launched only on the mobile browser platform and claims to deliver orders within two-four hours. This service has been launched in Bangalore on pilot basis and will be launched in the other Indian cities very soon.
The Tata group on the other hand has come up with its grocery ecommerce platform My247market.com. Owned and operated by Fiora Hypermarket Ltd., retail arm of Trent Ltd – A TATA enterprise, the ecommerce store offers items to buyers in multiple categories including fruits, vegetables, bakery products, egg and meats, beverages, baby care products, personal care products, home need products etc. Currently their service is operational in Mumbai and will gradually expand to the other parts of the country.
India is the 6th largest grocery market in the world but when it comes to the online grocery business, its share is a meagre 1%. Thus this surely is one area which has a lot of potential. With more and more businesses venturing into online grocery retail, not only will the consumer get better bargaining power but it will also empower the offline retailers by giving them a level playing ground.