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Firstcry To Expand Its Offline Stores This Year

Jan 27, 2015 DiscountMantra

Jan 27, 2015 Baby & Kids


One of India’s leading baby stores, made another landmark in the year 2014 – they successfully launched 100 offline stores, throughout 82 cities in the country. And this year, they are all geared to take this mark to 200 offline stores!

Firstcry which claims to be Asia’s largest online portal for baby and kids products stores 70000+ products from more than 400 international as well as Indian brands. From clothes and accessories, bath, skin and healthcare products to books CDs and school supplies – Firstcry has it all.  What makes this store unique is the great collection it has for the new moms. Firstcry has an excellent collection of maternity wear, new mom essentials as well as feeding and nursing accessories. The footwear section and the section for gifts are designed to meet every requirement of babies as well as kids. Undoubtedly very few stores understand babies and moms as nicely as Firstcry does.

This store is in fact driven towards providing the best of the baby products at the lowest possible prices to its customers. It is this commitment of theirs, backed with prompt customer service and great logistics, which is the reason for its both online and offline popularity. And with great firstcry offers and firstcry coupon codes from DiscountMantra, you get to save even more.

Offline store no doubt has its own set of advantages. You can see and feel the material of the clothes for your little ones, and also have a first-hand experience exploring the whole store. Firstcry feels that every kid in the country deserves nothing but the best, and also knows that there are many cities in India where the internet penetration is not good enough. Also there are several parents who would prefer going to a brick and mortar store for shopping, rather than ordering things virtually. And it is with this understanding, that Firstcry has already opened stores in tier-II as well as tier-III cities in India, apart from the tier-I cities. It has chalked out its marketing strategy as integrating both offline and online stores and using technology which will make offline stores as efficient as the online ones.

Firstcry, powered with its omni-channel strategy in full swing believes in giving seamless experience as well as purchasing flexibility to parents. Thus they aim to reach out to the masses… by opening offline stores in those places where distribution of orders was not feasible. At the same time their online store is today the first choice among the new parents, as well as kids in the age group of 6-12+.

Now getting the best for the babies and kids in your family is lot easier. Firstcry has surely bought the parents from metro-cities as well as from small towns on one platform through their offline stores. The year 2015 will see 100 more of these amazing stores in the heart of India. So keep yourself updated with news of their offline stores. Meanwhile make most of the firstcry promotion codes as well as firstcry deals and discount codes which are easily available on DiscountMantra – India’s leading coupon store!

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