Popular ecommerce giant Flipkart has announced plans to move to ‘app-only’ format by the end of this year. Early this year its ecommerce unit Myntra too had announced shifting to the mobile only version of their website.
With the increase in the number of smartphone users in the country, this move of Flipkart is only natural. The rural areas in particular see people gaining first internet access through mobile phones. And with the rise of affordable smartphones in India, the traffic through mobile phones is sure to increase further. Moreover the ecommerce store sees more traffic and sales from its mobile app platform as compared to its desktop version.
Flipkart has already killed its mobile website last month. You in fact get booted to Google Play store on Android and the App Store on iOS, if you try to go to flipkart.com from your mobile browser. This makes it compulsory for users to download the Flipkart app in order to shop from this store.
On a closer look, shoppers will understand that Flipkart and for that matter several other ecommerce websites offer special deals and discounts when you shop from their mobile apps. Thus mobile apps not only give freedom to ecommerce websites to reach to the masses, but shopping from mobile app is also beneficial from the customer’s point of view. Flipkart today is a household name in India. With its this move, there are high chances that many other popular ecommerce sites too might switch to mobile app platform.
Housing more than 20 million products across 70+ categories, Flipkart is a one-stop shop for the needs and requirements of your entire family. Right from books, e-books and other media items; Flipkart brings you the best collection of apparels, home and kitchen appliances & décor items, baby goods & products, electronic gadgets and lot more. With Flipkart offers you can get the best of the products from the most popular brands at relatively low prices.
All the latest Flipkart deals are available on DiscountMantra – India’s best online offers and coupons store. These deals help you save a lot on your shopping expenses. You can also sign-in for DiscountMantra newsletters to get the most recent offers delivered straight in your mailbox.