One of India’s online travel service providers – MakeMyTrip is all geared to get an image makeover as well as expand its business operations by acquiring travel related start-ups.
In a bid to be a major player in the travel industry, MakeMyTrip is buying travel-related start-ups in South-East Asia. Recently it acquired the travel planner Mygola.com. Founded in 2009, Mygola.com covers more than 20,000 destinations worldwide, sees half a million organic visitors a month. It has also been nominated twice for the Top Innovator at PhoCusWright. The company received initial funding in 2010 and raised another round in 2011. In 2012, Mygola saw one of the world’s largest collections of itineraries that can be customized infinitely and booked instantly. These are some of the important factors which made MakeMyTrip to acquire it.
This acquisition of MakeMyTrip is a part of strategy of:
- Buying early-stage start-ups in travel-related space
- Maximizing revenue from the high-margin non-flights business such as selling hotel rooms and holiday packages
- Increasing its business through smartphones
The acquisition of Mygola.com is a step towards acquiring many more start-ups. The company is also drastically working towards boosting its market image with a new logo and tagline. While earlier its tagline was “Memories Unlimited”, now MakeMyTrip has adopted “Dil To Roaming Hai” as its new punch line.
Along with this MakeMyTrip is also engaging in full-fledged marketing campaign which covers Television, Print, Radio and Digital Media. These steps are sure to give a boost to MakeMyTrip’s image. Thus with its expansion bid as well as image make-over initiative MakeMyTrip aims to have a greater share in travel and holiday space of the country.
MakeMyTrip was founded in the year 2000 by Deep Kalra with the sole aim of making empowering Indian travelers with easy and instant ticket booking facility. Today the company has come a long way and has greatly transformed the way Indians travel. Whether you want to travel somewhere in India or explore the world around, MakeMyTrip has great holiday packages and travel offers for you. You can also use MakeMyTrip coupons and MakeMyTrip promotion codes to book your travel tickets and hotel accommodation at highly discounted rates.
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